Business portraits and Personal Branding photos are among the kind of photo shoots that are becoming increasingly important in recent times. This great demand goes hand in hand with the explosion of the concept of “Personal Brand”, which, in the definition of Luigi Centenaro, one of the gurus of Personal Branding in Italy, is “the reason why a customer, an employer or a partner chooses you “. In practice, your personal brand is what makes you unique and sets you apart from the crowd, and Personal Branding means “strategical management of your professional image”.
A great Personal Branding brings your ideal customers straight to you, the ones you love to work with and who give you the most satisfaction. But it is clear that Personal Branding is not improvised, it is not like putting on make-up on the fly before going out. It requires a great, enormous work of analysis and definition of your own characteristics and points of uniqueness. Personal Branding photos are the icing on the cake of this process.
“Show your face” in your digital communication
Many professionals think that their work – their tangible results – should “speak for themselves”, but in a digital world increasingly saturated with similar offers, it is essential to show your face to stand out from the crowd.
Who you are, what you do and why you do it – all of this needs to emerge immediately to be noticed and remembered by the people. Showing up your face is not an act of self-centeredness, but a driving force of trust: exposing yourself in the first person means that you believe in what you do, that you have nothing to hide and that you are available for a relationship.
Showing your face – indeed, as a portrait photographer I would say your best face! – is the key to turning the business, especially digital. And this is where business portraits and Personal Branding photos come into the picture.
There is no second chance to make a great first impression
It is well known: there is no second chance to make a great first impression. For this reason, Personal Branding photos should represent you 100% and convey in an immediate and effective way what you want people to perceive in relation to your business, what you do and who you are. These are the superpowers of photography! Precisely for this extreme importance of the Personal Branding portrait, especially in a digital and predominantly visual world where images are everywhere, it is essential not to leave anything to chance.
A Personal Branding photo shoot must be created by a professional photographer who knows how to create the perfect business portrait in relation to the activity you carry out and, above all, to your personality. When we talk about this type of photographic portraits we are not referring only to the classic profile portraits: your potential customers want to know your personality, discover something more about your working environment and what you love to do. The key word is: authenticity.
Where to use the business portrait and Personal Branding photos
For an entrepreneur or freelance in any field, Personal Branding photos are a gold mine from which to draw heavily in every phase of online and offline communication. They will be used to create personalized content for social media, whether it is photo posts, video previews, graphics or profile or cover images. Whenever you need to create content of this type, you can choose quality photos that really represent you. You will be able to create a coherent and attractive visual storytelling for your audience, establishing an authentic emotional connection that will lead you to attract new potential customers. Of course, you will also need business portraits for your website, newsletters and marketing material, for any media interviews and – why not – maybe for the cover or back cover of your book!
Do you want a business portrait or professional portrait photos that immediately convey the uniqueness of your brand? Discover my Personal Branding photo shoot.
